Posts by Casey Gromer
Moving Past Business Norms to Create Success as a Female Entrepreneur
Casey was recently invited to join her friend Lindsey Johnson on The Legacy Entrepreneur podcast where they discussed Casey’s journey as a female entrepreneur, moving past societal norms that women are faced with and ultimately finding her calling working with visionary female founders. Lindsey is a brand and messaging strategist, she started The Legacy Entrepreneur…
Read MoreHow To Get More Value From Your Vision Statement
Getting Value From Your Comapny’s Vision Statement The value of a good vision statement for your company can be worth its weight in gold. How comfortable are you with your company’s current vision statement? The vision – or as we like to refer to it at C-Suite Boutique, your company’s purpose – is…
Read MoreHow to Execute a Marketing Plan with a Team
Executing a Marketing Plan Christina Nicholson is a former TV reporter and anchor who owns the Media Maven public relations agency. She understands the importance of creating content and delivering it to the public, and she recognizes the media landscape is constantly changing. Her podcast, Become a Media Maven, is for business owners who want…
Read MoreFrom Corporate Marketing to Fractional CMO
Casey recently had the pleasure of joining Lauren Allen on the Corporate School Dropout podcast. In Episode 54, titled From Corporate Marketing to Fractional CMO – Meet Casey Gromer, they discussed how Casey started her career as a young woman eager to climb the corporate ladder and find success in a corporate environment. Casey’s proud…
Read MoreThe Five “Whys” of a Successful Pandemic Pivot
When social distancing is now the norm, how are businesses who rely on face-to-face finding new ways to serve their customers? Good, bad or indifferent, the way you conduct business today is not the same as you did yesterday. Or last week. Or the month before. And not a single business is immune to…
Read MoreDon’t Let Covid-19 Sucker Punch Your Business
Have you heard? There’s a pandemic going around. My coping mechanism is humor because it helps me bury feelings of sadness, anger, or despair. And you can bet I’m feeling all of those things right now. I have a heart to serve. My super power is taking someone else’s vision and guide their leadership teams…
Read MoreSell Online Using Video
Don’t let quarantine stop you from making sales. Anyone who is used to doing business face-to-face might be wondering how they can take customer relationships and sales online. While the entire world is “social distancing” right now, the country is looking for ways to stay connected and keep some semblance of normalcy. Using video is…
Read MoreSmall Business Disaster Recovery
Small business owners are in unprecedented times. No one is immune to the affects of this international pandemic. No matter how hard we work to support each other, many businesses will not survive the economic fallout. It’s devastating. Many small businesses will qualify for special sanctions and economic relief. Here are the top resources you…
Read MoreA Fresh Wave of Marketing
Casey recently enjoyed speaking all things marketing with one of her business besties, Alesia Galati on her podcast, The Honest Product Bench. The women discussed product-based marketing and how to get your product-based marketing efforts started. Casey shares her expertise pulling from 20 years in corporate marketing and her entrepreneurial experience running the marketing efforts…
Read MoreSimple Tricks To Optimize Your Marketing Strategy For Growth
Why is your marketing strategy not working? Have you taken the time to document your marketing strategy, but still feel unfocused or unsuccessful with your efforts? First, kudos to you for recognizing that a business doesn’t just launch itself on a great idea. Most successful businesses spend time working on the foundation of who they…
Read More