Measuring the Right Metrics to Get the Results You Want

she-suite boutique | metrics

  Tracking metrics is important for all businesses, large and small. Metrics provide an actionable way to achieve your overall business strategies and goals. But, not all metrics are created equal, and different metrics may be important for different businesses. Do you know which metrics are most important for the long-term success of your business?…

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Moving Past Business Norms to Create Success as a Female Entrepreneur


Casey was recently invited to join her friend Lindsey Johnson on The Legacy Entrepreneur podcast where they discussed Casey’s journey as a female entrepreneur, moving past societal norms that women are faced with and ultimately finding her calling working with visionary female founders. Lindsey is a brand and messaging strategist, she started The Legacy Entrepreneur…

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How to Execute a Marketing Plan with a Team

execute a marketing plan

Executing a Marketing Plan Christina Nicholson is a former TV reporter and anchor who owns the Media Maven public relations agency. She understands the importance of creating content and delivering it to the public, and she recognizes the media landscape is constantly changing. Her podcast, Become a Media Maven, is for business owners who want…

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The Five “Whys” of a Successful Pandemic Pivot

Successful Pandemic Pivot

When social distancing is now the norm, how are businesses who rely on face-to-face finding new ways to serve their customers? Good, bad or indifferent, the way you conduct business today is not the same as you did yesterday. Or last week. Or the month before.    And not a single business is immune to…

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Don’t Let Covid-19 Sucker Punch Your Business

business during covid-19

Have you heard? There’s a pandemic going around. My coping mechanism is humor because it helps me bury feelings of sadness, anger, or despair. And you can bet I’m feeling all of those things right now. I have a heart to serve. My super power is taking someone else’s vision and guide their leadership teams…

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Small Business Disaster Recovery

Small business owners are in unprecedented times. No one is immune to the affects of this international pandemic. No matter how hard we work to support each other, many businesses will not survive the economic fallout. It’s devastating. Many small businesses will qualify for special sanctions and economic relief. Here are the top resources you…

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A Fresh Wave of Marketing


Casey recently enjoyed speaking all things marketing with one of her business besties, Alesia Galati on her podcast, The Honest Product Bench. The women discussed product-based marketing and how to get your product-based marketing efforts started. Casey shares her expertise pulling from 20 years in corporate marketing and her entrepreneurial experience running the marketing efforts…

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