How To Get More Value From Your Vision Statement

Getting Value From Your Comapny's Vision Statement


The value of a good vision statement for your company can be worth its weight in gold.


How comfortable are you with your company's current vision statement?


The vision – or as we like to refer to it at C-Suite Boutique, your company's purpose – is the glue that holds all the pieces of your business together.


A solid purpose gets everyone on the same page, moving in tandem towards a forward-thinking, purposeful goal.


Here are three ways to get the value you and your team need from your company's vision statement – or purpose – to propel yourself closer to realizing your dreams:

Articulate your company's vision statement clearly –

One thing our clients consistently tell us is they have a dream in their head, but the people around them just aren't "getting it." This is common – especially for visionaries.


But having your team "get it" is crucial to successful outcomes of the business. According to Simon Sinek in his book Start With Why, "people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it."


Any business that can't articulate their purpose will struggle to attract the right customers and the right people to support the vision.


Articulating the purpose is a place where words matter. Think of your company vision as a canvas. The words you put on that canvas paint a picture of a future you intend to create.


Keep your words simple, yet powerful. They are intended to inspire, to motivate, and to attract.


Think big picture–


When one of our Fractional Integrators is working with a new client on their Business Blueprint, it's common for the client to have a vague, intangible vision. A vague, intangible vision might sound good in theory, but in practice, it falls short of offering a description of the future in which you are successful.


Visions are just as they sound – a picture in your head of something that doesn't currently exist.


And in this situation, the vision is about the future state of your community, your company, and your world.


When we are working with a new client on their vision, we might ask them to describe what it looks like in 10 years if you are successful. These descriptions are how we turn a vague vision into something tangible because we can actually see what success looks like.


Sometimes, when we ask these visionary leaders to describe the future, they tell about themselves. This is what "I" look like and this is what the company looks like.


While this is important, it's more beneficial to focus outward to the impact you make on the company's customers, the community, or the world. This is what we consider the "big vision." The big vision is what inspires your team and gets them thinking like you. The big vision is what connects your customers to you.

Re-Visit your company's vision statement often–


A vision is useless when it sits in a desk drawer gathering dust. It's useless if your team never sees it or forgets what you're all about. A vision has no power if, six months from now, you've deviated from the course.


Before we get to the "how" of re-visiting your vision, let's talk about why.


In the Entrepreneurial Growth Formula framework, the vision is at the center of the process. This is because – once you've defined what the future looks like – all the steps you take need to get you closer to that outcome.


Every decision you make, ever new team member you add should all be in the spirit of moving toward the vision. And unless that vision is top of mind each and every day, you and your team will both veer off the path into some unknown territory headed who knows where.


Re-visiting the vision is as simple as scheduling time every quarter to look at the vision with the team, remind everyone what they're here for, and ensure the plan, people, and processes are still on the same page.


Book a consultation

Would you like to explore ways we might support you in achieving your business vision? Book a complimentary 45-minute consultation with one of our C-Suite Fractional Integrators.